Media
DSE's Media Campaign
1 / Social Media
Our Social Media presence allows us to cast the net wide. The engagement of diverse communities brings the Mississippi River into the conversation
2 / Traditional Media
Our media campaign will utilize local media, newspaper, TV, and radio, to engage citizens directly impacted by the health of the Mississippi River
"DSE is doing something crazy. People are gonna wanna hear about this."
Cyril Roy, NY
Social Media
Social Media Campaign Preview: Drift South Expedition
We don’t think it’s crazy — but we are going to tell you about it.
Drift South Expedition isn’t just a journey down the Mississippi. It’s a platform for community voices, environmental awareness, and citizen-powered science. Through storytelling, hands-on education, and real-time documentation, our goal is to make science approachable and advocacy relatable — all from the seat of a canoe.
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What to Expect on Our Channels
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From the water to your screen, we’ll be sharing:
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Expedition life: What it takes to paddle 2,000+ miles
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River stories: Conversations with locals and citizen scientists
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Tools + techniques: How anyone can participate in river monitoring
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Calls to action: Ways to advocate, volunteer, and protect the river
Think: Adventure channel meets grassroots environmental classroom.
[Check out our Instagram] — our first stop in making river science and storytelling accessible to different communities.
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Content Calendar (Weekly)
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Monday
Map update + weekly preview (“What’s ahead this week”)
Tuesday
Crew Q&A or “Tool of the Week” (explain a gadget, sample, etc.)
DIY experiments
Wednesday
#VoicesOfTheRiver: Interview or quote from a local
Thursday
Throwback / educational post: past expeditions, river history
Friday
Environmental issue spotlight (policy, pollution, species)
Saturday
Reel/Short of the week: best moment, challenge, insight
Sunday
Reflection post / community shout out / preview next leg
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Traditional Media
Our team brings together a unique blend of experience—from volunteer lobby groups to government positions and long-distance adventure expeditions. We’ve learned how to speak to the media, but more importantly, how to listen and communicate with the public.
We’re putting that knowledge to work on the river.​​​​
